ABOUT

Mulberry has a juicy, dark-berry profile—between blackberry and raspberry—with jammy sweetness, a tart winey bite, and faint leafy-woody and musky undertones that conjure late-summer hedgerows and purple-stained fingers. In perfumery it is usually a built accord rather than a true extract, used in fruity florals, gourmands, and modern chypres to add jammy depth to rose or patchouli, sharpen top notes with tangy brightness, and bridge seamlessly into soft woods and musks.

CATEGORY · FRUITY

Fruity notes in perfumery evoke the vibrant and juicy essence of various fruits, imparting a fresh and uplifting quality to fragrances. These scents can range from sweet and succulent, such as peach and raspberry, to tart and zesty, like citrus fruits including lemon and grapefruit. Typically used in both women's and unisex fragrances, fruity notes add a playful and youthful character, often enhancing the overall brightness of a composition. Common examples include apple, pear, and tropical fruits like mango and pineapple, which contribute to a sense of warmth and vitality.